I'm a Shopping Expert: These Prime Day Deals Are Actually Worth It — Up to 90% Off

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It’s happening! Amazon’s longest Prime Day is officially live. I expected great deals, but I didn’t expect discounts this steep. From now until July 11, shoppers can score everything from smart watches, summer sundresses and robot vacuums to TVs, whitening strips and headphones at better-than-Black-Friday prices — I’m talking up to 90% off. Even Jennifer Aniston‘s flip-flops and the celeb-loved Laneige lip mask are majorly marked down for Prime Day!

Whether you’re looking for new outfits, household essentials or justified splurges, you’ll find can’t-miss deals in every category. Coach, Apple, Dyson, Brooks, Ray-Ban, Samsung and Michael Kors are just a few top brands at the party, so don’t skip your VIP invite — I sure won’t be.

While Prime Day is technically four days long, the best picks are bound to sell out first. These are the 40 most showstopping deals that are flying off the virtual shelves, ones that’ll certainly be gone by Friday.

Let’s dive in!

40 Best Amazon Prime Day Deals — Starting at $7

Best Fashion Deals

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My Favorite: Look no further for a go-everywhere dress that garners compliments at every corner. This flattering midi even has pockets! Sweat-wicking material, a modest length and a dainty floral print are just a few other highlights.

These Zimmermann-Style Dresses Are Up to 70% Off For Prime Day — And Start at $12

Best Beauty Deals

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My Favorite: It’s iconic for a reason. This nourishing lip mask is 30% off and has a long list of celebrity fans, including Sydney SweeneyDrew Barrymore, Chrissy Teigen and Kendall Jenner.  I’m restocking my supply!

Best Handbag & Shoe Deals

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My Favorite: Michael Kors bags never go out of style. This spacious bestseller has a timeless, old money appeal with its smooth leather, shiny silver-tone hardware, intricate stitching and simple top-handle design.

Best Tech Deals

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My Favorite: If you haven’t hopped on the Apple Watch train yet, let this be your sign. In addition to keeping you connected on the go, this smartwatch puts together heart rate, step, sleep and other health reports. It’s over $100 off right now!

Amazon Prime Day 2025 Deals Are Live! — See the Best Deals Up to 88% Off

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