I'm a Shopping Expert: These Prime Day Deals Are Actually Worth It — Up to 90% Off

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It’s happening! Amazon’s longest Prime Day is officially live. I expected great deals, but I didn’t expect discounts this steep. From now until July 11, shoppers can score everything from smart watches, summer sundresses and robot vacuums to TVs, whitening strips and headphones at better-than-Black-Friday prices — I’m talking up to 90% off. Even Jennifer Aniston‘s flip-flops and the celeb-loved Laneige lip mask are majorly marked down for Prime Day!

Whether you’re looking for new outfits, household essentials or justified splurges, you’ll find can’t-miss deals in every category. Coach, Apple, Dyson, Brooks, Ray-Ban, Samsung and Michael Kors are just a few top brands at the party, so don’t skip your VIP invite — I sure won’t be.

While Prime Day is technically four days long, the best picks are bound to sell out first. These are the 40 most showstopping deals that are flying off the virtual shelves, ones that’ll certainly be gone by Friday.

Let’s dive in!

40 Best Amazon Prime Day Deals — Starting at $7

Best Fashion Deals

My Favorite: Look no further for a go-everywhere dress that garners compliments at every corner. This flattering midi even has pockets! Sweat-wicking material, a modest length and a dainty floral print are just a few other highlights.

The Gym People Yoga Pants — originally $26, now $18!
Levi’s Women’s 501 Original Shorts — originally $60, now $28!
Kendra Scott Elisa Pendant Necklace — originally $60, now $40!
Yesno Bohemian Floral Dress — originally $40, now $20!
Baleaf Women’s Biker Shorts — originally $27, now $17!
G4Free Yoga Pants with Pockets — originally $37, now $20!
Ray-Ban Erika Round Sunglasses — originally $176, now $93!
Playtex Ultimate Lift and Support Wire-Free Bra — originally $39, now $16!
Yesno Women’s Summer Boho Jumpsuit — originally $40, now $15!
Duyang Cotton Linen Palazzo Pants — originally $33, now $22!

These Zimmermann-Style Dresses Are Up to 70% Off For Prime Day — And Start at $12

Best Beauty Deals

My Favorite: It’s iconic for a reason. This nourishing lip mask is 30% off and has a long list of celebrity fans, including Sydney Sweeney, Drew Barrymore, Chrissy Teigen and Kendall Jenner. I’m restocking my supply!

Olaplex Wash and Shine Hair Kit — originally $64, now $45!
Grande Cosmetics Lash Enhancing Serum — originally $68, now $48!
Elemis Dynamic Resurfacing Facial Pads — originally $65, now $33!
Dyson Supersonic Origin Hair Dryer — originally $380, now $300!
Color Wow Dream Coat Supernatural Spray — originally $28, now $20!
Nécessaire The Body Lotion — originally $48, now $38!
Medicube Collagen Jelly Cream — originally $33, now $15!
Hairitage Texturizing Powder — originally $9, now $7!
Murad Retinal ReSculpt Overnight Treatment — originally $105, now $74!
Revlon One Step Volumizer Brush — originally $70, now $30!

Best Handbag & Shoe Deals

My Favorite: Michael Kors bags never go out of style. This spacious bestseller has a timeless, old money appeal with its smooth leather, shiny silver-tone hardware, intricate stitching and simple top-handle design.

Havaianas Women’s Slim Season Flip Flop — originally $21, now $12!
New Balance Nergize Sport V2 Cross Trainer — originally $70, now $36!
KuaiLu Womens Flip Flops — originally $33, now $23!
Reef Women’s Water Vista Sandal — originally $65, now $49!
Guess Women’s Loven Sneaker — originally $62, now $28!
Coach Coated Canvas Signature Cary Shoulder Bag — originally $395, now $157!
Baggallini Carryall Daily Tote — originally $110, now $68!
Vera Bradley Featherweight Lorman Sling Backpack — originally $65, now $43!
Michael Kors Ruthie Medium Tote Bag — originally $228, now $90!
Bagsmart Expandable Tote Bag — originally $40, now $26!

Best Tech Deals

My Favorite: If you haven’t hopped on the Apple Watch train yet, let this be your sign. In addition to keeping you connected on the go, this smartwatch puts together heart rate, step, sleep and other health reports. It’s over $100 off right now!