'The Conjuring: Last Rites' Popcorn Buckets Cause Major Fan Freakout

The Conjuring: Last Rites will be out in theaters in just a few weeks, but fans are already getting their first taste of terror with the two new popcorn buckets used to promote the movie.

Cinemark theaters will be releasing a popcorn bucket featuring a plastic, yet still spine-chilling version of the Annabelle doll. This figurine plays music and has a hole for popcorn on its butt, sending social media in a frenzy over the placement of the opening.

“So we will be eating the popcorn from her ass,” one X user wrote underneath a Monday, August 18, video showcasing the Cinemark popcorn bucket.

“I’m not eating popcorn out of Annabelle’s ass I’m not,” a second person wrote, while a third person simply said, “asscorn.”

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“That’s a bad design ,” a fourth X user noted, as a fifth person penned, “Choosing the location for the popcorn was….a choice.”

Another X user noted that the marketing tactic looked a bit familiar, writing, “Dune bucket all over again .”

Who could forget the Dune: Part Two popcorn bucket that drew comparisons to a sex toy? In actuality, the bucket designed for the Denis Villeneuve-directed sequel was modeled to look like an Arrakian sandworm. The Dune popcorn bucket was so polarizing, it became the center of an SNL skit with Ayo Edebiri.

Regal also released the first image of the popcorn bucket that will be sold at its theaters starting on The Conjuring’s September 5 release date. The bucket features a horrifying Annabelle figurine in a sitting position while holding onto a brown barrel.

Justiin Lubin / © Warner Brothers / Courtesy Everett Collection

“Now we’re gonna be afraid of popcorns too lol,” one person commented underneath Regal’s August 18 post via X.

“Oh hell no lol,” another person commented.

“She gonna possess you while you eat popcorn… don’t choke ,” a third person said.

Annabelle was the second film in The Conjuring franchise, following a possessed doll whose paranormal activities literally gave fans nightmares.

While it remains to be seen if The Conjuring popcorn bucket will have the same cultural impact as the Dune one, horror fans are thrilled to see the upcoming film nonetheless. The Conjuring: Last Rites will follow the story of the real-life Smurl haunting in West Pittston, Pennsylvania.

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The Smurl case was investigated by Ed and Lorraine Warren in 1986. Patrick Wilson and Vera Farmiga, who have portrayed the paranormal investigators in The Conjuring films since 2013, teased that the upcoming installment will be the most defining one yet.

“They’re going to witness a moment in the Warrens’ lives — and a pretty profound moment,” Farmiga, 52, told Entertainment Weekly in May of what audiences can expect. “It’s a moment that makes time stand still. This one’s different than the others. The other three were about hauntings, and this one is about reckoning, in a way.”

Executive producer Peter Safran explained that the franchise’s creators always knew that they wanted to revisit the Smurl case in a film.

“It is one of the more Googleable ones,” he said. “It really fit the bill for us, being able to lean into something that audiences could go and Google after the movie. ‘Oh! They really did have that many children.’ ‘Oh! They really were this age, and the grandparents really were there.’ All of that stuff has always been meaningful to us.”